A participant at the Episode 55th of Hump Day Hangout asked about the importance of an SEO strategy called link sculpting, which was popular few years back.
The exact question was:
How important is link sculpting these days? If it’s still relevant, how do you deal with less important pages on your website. For example would you no-follow your navigation / terms / privacy links? Off page, when you are trying to pass authority from a facebook page to your website, do multiple links to other sources partially dilute the authority??
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