How Would You Recommend Switching The Page That Ranks For A Local Term?

In episode 147 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked for advice on switching the page that ranks for a local term.

The exact question was:

How would you recommend trying to change the page that a local term is ranking for? For example, I'm working with a local jeweler who's homepage (branded) is ranking for city + jeweler. He only has one location at the moment but has plans to open other locations in other cities. Since we're building out local landing pages for each location, I'd like the inner page to rank for the local search terms, not the homepage.

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