How Do You Get The Local Rank Back Up For The Main Keyword For A Social Assistance Client?

 

In episode 152 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to get the local rank back up for the main keyword for a social assistance client.

The exact question was:

I have a client in a social assistance niche. The first 5-7 places are usually state or national government websites, followed by big institutions for the main keyword. The client is position 15 for the main keyword, no local identifier. I have built a Tier 1 network linking from YouTube, this is two months old. Not many video links from this yet. Also a new RYS stack for the main keyword, no local modifier. She used to rank locally at position 1-3 but this has fallen recently to position 8-10. Majestic.com TF 12 & CF 36. What can I do to get the client's local rank back up for the main KW? Client still ranks well for local secondary KWs.