Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: All right. Hey everybody, we're live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we're glad. You're here hopefully you saw our message in the Facebook group. If you're not a member of the Facebook group yet, we'll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there's been some back and forth and we've got some really cool stuff coming up for Black Friday. All right. There's lots of deals out there. I know everyone's watching like Amazon, all sorts of stuff, and we've got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I'll leave it at that.
There's definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we've been talking over it and we're trying to put together some really good stuff. If you are new to Semantic Mastery, oh I'm not going to tell you that. See, I think the headphones are messing with my head. I didn't even get a chance to say hello to anybody yet. Let's stop real quick and go down the line. Chris, how's it going man?
Chris: Doing good. Great to be back in Austria.
Adam: Okay. Yeah man, how long were you on the road?
Chris: Three months.
Adam: That's awesome. All right. If anybody's got questions about handling stuff while on the road, talk to Chris. All right. Marco, how's it going man? How you doing?
Marco: I'm looking for a Black Friday deal on backs.
Bradley: Backs.
Adam: Got you. I think it might be a few years in the future, but we'll see what we can rustle up.
Bradley: That's funny.
Adam: Oh man. Rob, how you doing?
Rob:Doing good gentlemen. How are you guys?
Adam: Now standing, can't complain. Everybody, in case you don't know, Rob is Rob Beale and I'm just going to leave it at that. I'll get you a better introduction. All right. Bradley, how's it going?
Bradley: Good. I'm back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we're going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don't work or can't.
Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.
Adam: Yeah, you got to meet one of the mastermind members, right?
Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.
Adam: Cool, outstanding. Yeah, it was fun. I'm looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let's get into real quick a couple of announcements on top of what we mentioned and then I know Bradley's got another one too. If you're new to Semantic Mastery, if you haven't checked out the battle plan yet, check it out. It is the SEO Blueprint. I'm going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven't yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that's where all the done-for-you services are at, a lot of the packages, link building, all that stuff.
I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you've got questions, we love when you put the questions on this page obviously, but go check that out, especially if it's your first couple of times asking questions because sometimes we might refer you over there. It's where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That's it from my end. I think Bradley you wanted to share something.
Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let's see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn't gone through the entire course and I still haven't gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I'm actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It's not a matter of when or if you'll accomplish the goal, it's a matter of when, when you approach it that way.
I've been meaning to go through that course because I know it's fabulous and I just haven't made the time over the last month or so since I've known about order a couple months really that I've known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I've got a project that I'm actually applying exactly what I'm learning from the SEO bootcamp training to the site build because it's so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what's the hardest thing to do in SEO in my opinion? It's the off page because it you have the least amount of control over that.
I've just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I've got the event page URL. I don't know Adam if you dropped it on the page or if you want me to do it.
Adam: No, I'll go grab it in a second.
Bradley: I'll put it and drop whatever.
Adam: Okay.
Bradley: I'll put it in Slack. Yeah, I would recommend going to the event page from last week's webinar and watching the replay. There's some bonuses that Jeffrey was giving away as well as some stuff that we're giving away. Anybody that's building sites guys are doing, I mean it's on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that's like off page stuff, and then the content syndication, which is part of the money site because it's blogging and it's actually building up the authority and the relevancy of the money site itself. If you don't have proper page structure or site structure, then you're basically swimming upstream.
You're climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it's really good. We couldn't have done as good as Jeffrey did with the training, at least I don't think we could've because it's really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.
Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let's get into it.
Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?
Bradley: Let's do it. All right. Wrong one, hold on a minute. All right. We're going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it's fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.
I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it's an external link from the blog, but it's an internal link back to the original source because it's on the wordpress.com domain if that makes sense. Even though they're different subdomains, that's typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you're automating the posts.
All right, and that's really all that's for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don't have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don't think it would be any problem. I think you're better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.
Adam: I got mine.
Best Practices In Using The 10-pack Press Release Service At Press Synergy
Bradley: We'll keep moving. Yup, that's fine. Okay Jeff's up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn't infringe on shared mastermind members because unfortunately I'm not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.
I am doing some content that will be available that we're probably going to make … We're going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It's like what our battle plan is and then there's obviously going to be an upgrade. That's going to be something that we're going to be releasing in the next I'd say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That's how I get started with sites because a lot of times you only need about four or five of them to get significant results.
In fact, I've got several properties or lead gen sites that I've been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who's on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.
Rob:Hi, sorry I'm muted. Yeah. Can you hear me?
Rob:Okay. Sorry, I was muted there. Yeah, I'll hammer them is Bradley saying and I'll mix up the link. I'm hitting not only the site, but I'm hitting some of the other … I don't have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you're filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I'm impatient. some of them I'll hit. Now I don't hit stuff if I'm really trying to go slow with some things, but on just my own assets that I own for like lead gen. I'm a little more not nervous to lose, yeah I'll hit them.
Bradley: Right, right.
Rob:I'll stack them and all that.
Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I'm not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.
Essentially, I just try to mix it up to where you're not creating a pattern, but you're constantly hitting different tier branded properties and then also linking from one press release to another. For me, that's worked really, really well and I've tested all different types of configurations, and it doesn't seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don't just hammer it with one service, try to use like inside a SerpSpace, for example. We've got two different services, and specifically for that reason because I use multiple press release distribution services.
Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don't want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that's all you got, it's probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.
What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?
Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.
I'm considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we're going to … Like if you're buying link building packages from SerpSpace, we don't allow you to submit your money site. Basically, we will only link to tier one properties, and that's because they're spam links, right? I mean we're using spam tools in order to build the links, and so we don't recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don't have to worry about that.
The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you're doing local … This is a good example. If you're doing local, you don't want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn't mean that that never happens on a tier two, but it's a lot less frequent because you got to think about look think of like a bull's-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?
That's a keyword plus local modifier. Those are going to be like the type of keywords they're going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they're typically going to be a broader and they're going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there's going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.
You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that's typically how I've always built tiered structures. I'm pretty sure that that's the way that you should do it too. I haven't tested a lot of exact match on tier two or tier three in a couple of years because it just doesn't seem logical to do. I think it might be it's more of a footprint issue if you do a lot of exact match several tiers out because it it doesn't really fit what typically happens naturally if that makes sense. Any comments guys? Okay.
Adam: Sorry, took me a while to unmute.
Bradley: None?
Adam: Yup, sorry. I'm sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let's keep going.
Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That's part of the reason like I mentioned at the beginning of today's Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don't even need keyword anchor text links. We've proven that over and over again. Again, f you've got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.
Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.
What Is Your Favorite Spamming Method For Websites?
Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that's what we use. Anytime I've got something I want to spam, I just send it over to our team over there and they spam it for me. That's pretty much it. I don't really have another comment for you. Anybody else have any other favorite spamming methods?
Adam: No. I mean I think that's the go-to right now. I mean that's based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that's the answer.
Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it's what … I don't know, there's a lot of tools that he's using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they're typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we've scraped over the years now. We've got niche-based networks and things like that, and we use those as the Tier one to whatever we're spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.
I still recommend you use that two or three tiers out from any sort of money site, but there's multiple good tools for doing spam.
Rob:I like to add in there drive stack.
Rob:That can filter some of the spam.
Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it's not really a spam method in my opinion.
Rob:Yeah.
Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?
Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay's up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it's an established brand and established site and it's been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.
Usually when we're talking about being really conservative, it's about newer properties, so stuff that you really have to fly under Google's radar so to speak, right? You don't want to raise any red flags. If you got something that's been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let's see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.
Yeah, and that in my opinion that like that's one of the things that the press releases is something that I've been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I'll do another press release for even brand new properties. Like I said, I've been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.
Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you'd be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?
That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there's some Fiverr gigs you could use, there's some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that's a good strategy.
Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?
All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I'm building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.
Keith if you're going to silo collection of sub-niches and set up silos for them, if you're going to silo a site, I'm not sure why you wouldn't just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I'm not sure why you would want separate WordPress sites for all of those. Typically a silo means that it's all within the same domain, right? You're talking about site structure with categories, pages and child pages and ultimately depending on whether it's simple silo structure or complex out of the structure.
With the complex method, you're going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That's all usually done within just one WordPress installation. I'm not sure why you're trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you'd have to log in to a different site, and that's not a really efficient way to run it.
Not only that, but I'm not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that's way more work than I'm willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.
Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It's mainsite.com, the sub-niche, and the sub-niche would be the category that he'd be siloing, so that's how he'd set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don't need to go one more level where you would need a sub-domain. Yeah, the first example. Don't them put all, no folder.
Bradley: Yeah, no folder because that would be a separate WordPress installation and that's what I'm saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you'd have your sub … If you're doing complex solid structure, right? You would be subcategory and then lastly post, right? That's how we go if it's … If it's a simple solid structure, it's just going to be one less level, which would be category post, that's it. All right. This is all done on one WordPress installation guys and that's really … I mean it's so much easier that way.
We only separate by subdomains when we're trying to separate assets and there's times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.
How Long Should You Wait When Ordering Links For The VPH Embeds?
Muhammad's up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they're separate from each other, but like honestly with YouTube, I don't care how soon you start building links. Really to me, it makes no difference.
What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you're building links and doing embeds, that's an even better signal and perhaps even some social signals, although I don't know that social signals have much value anymore for SEO.
Chris: Yes. As far as social signals, we go back to what we're calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn't care about social signals and I think it was that who's that shithead, John Mueller. He's the one who said Google doesn't pay attention to social signals, but it's a misnomer. It's like sleight of hand because Google does care about social signals and that it wants to know what's happening with me. It's all about links. It's always been about links. It is about links now. It will be about links into the future. It's not changing anytime soon. That's the way Google is structured.
You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what's happening in there, right? That's why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what's happening with that link. You get that activity on that link and really good thing start to happen. We don't have to call it social signals because John Mueller obviously doesn't want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we're talking about.
The platform doesn't matter, it's actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They're going to pay attention to both, so that's my take on it.
Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn't work is because they're from accounts that create like stuff or share stuff or whatever, but then there's no activity on that social signal and so that's why there's no value there anymore because they don't provide any traffic and there's no activity. If it's a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there's real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it's additional traffic or additional comments, likes, shares of that social share itself if that makes sense.
If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there's no comments, no likes for that share, no engagement on that share, does that share even register? Now I don't know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it's typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that's my point.
If you can get second level or second tier engagement on social signals, that's where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it's referral traffic from those platforms, which is a great ranking signal. That's why I'm saying like just buying straight up social signals, it's typically useless. It's a waste of money because you're not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.
What Was Your Experience In Using Mass Blogger and G Site Generator?
All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I've mentioned just about every week because the questions come up about these, I totally endorse these products, but I don't use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don't do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I'm using those and I'm actually working on a couple projects right now with those.
I'm using those to create very, very themed relevant networks. They're many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it's going to have one primary Google site, right? That's basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.
Look if some of those sites rank for keywords like long tail stuff, hey that's a bonus, that's great, but that's not my intention, that's not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.
Do You Change A First Person Keyword When Using It In A Blog?
Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I'd play with both of those Mohammad. Honestly, I don't know because I'd I haven't done anything like that in quite some time, posted that. I would just test both of them and see.
Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there's variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it's been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.
With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I'm fairly certain that it won't matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.
Best Practices In Optimizing A Website That Is Relying On The Original Content
Brian says, “I'm in the process of optimizing pages on an existing site that I bought. It's getting about 6000 uniques per month, so I have some good data to work with in search console. I'm starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don't want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don't want you guys to think like I'm totally just pitching for Jeffrey Smith, but I'm telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It's not even about the backlink profile.
It's about if you've got like pages that are generating traffic, they're ranking well, and they're generating traffic, they're probably generating traffic because they're ranking well or they're ranking well because they're generating traffic. It's kind of like a cause and effect. It's a perpetual thing, right? You can put internal links from those to other pages that you're trying to push as long as they're relevant. You want to make sure that your siloing, you're theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.
That's a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he's just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.
Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that's quite incredible and that's what I'm saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it's becoming more and more difficult to build valid links that don't harm your site or that aren't discounted by Google. In my opinion I think, it's a skill that should be further developed. I'm not going to lie, I've let my on-page SEO knowledge slip over the last many months because I haven't been doing a lot of it.
It's very, very refreshing for me to get back into this type of the study, this research and actually implementing as I'm going through it because I'm starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.
Chris: No, I thought that was a great answer.
What Are Your Thoughts On GSA And YouTube?
Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don't know because I again we've got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don't forget to use playlist guys if you're going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There's something like 40 some in. It's probably more now but there was like 40 some versions of YouTube URL so you could track …
Chris: No. There's way more, way more.
Bradley: Is there?
Chris: Oh yeah.
Bradley: Okay. Well however many there are, if you're going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it's a single video playlist if that makes sense, right? I mean I've heard of people saying that they've gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don't know maybe because we've got somebody that knows what they're doing. I've never experienced that.
What Would Happen To A Site If We Stop Posting Content?
Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.
For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I'm trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it's very competitive and then I'll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site's long enough to get them to rank in the three pack.
Once it ranks, I stop because it's just an added expense that I don't need to incur. Now that said, if I'm selling content marketing and SEO services to local businesses, it's something that you just continue to do over and over and over again because it maintains the rankings, right? It's generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I'm going to do blog posting until it ranks and we're just going to stop and you can stop paying me by the way. My work is done here. I'm going to go find another client.” That's silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.
Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it's a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it's likely to happen, then they're going to blame you or they're going to go find somebody else to restore their rankings or unless … I mean because they're going to think, “Oh well whatever he did or she did didn't work well enough, it didn't stick,” which is why I recommend you just stick with it.
Once you get them ranked, you just keep it going and I've had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it's so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I'm doing and it may stick for three months, it may stick for six months, there's really no way to tell. I recommend that we continue going because it's obviously serving you out. Does that make sense? Okay. No other comments, we'll keep moving. We've only got about 15 minutes left guys.
How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?
RL's got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You're right RL. Again, it's so funny that Jeffery Smith's SEO boot camp again, it's got really, really good keyboard research training. A lot of stuff that I hadn't even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you're not really looking for those question type queries.
It's more about like commercial intent queries that we usually target because we're what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It's a very simple, it's a tedious process, but it's a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?
You'll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.
Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there's actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That's a great way to do it, and also don't forget, use Power Suggest Pro after you've collected all those terms and in use trends, so you can go … Trends a lot of times isn't going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.
Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you've got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you'll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it's a great way to get a lot of traction very quickly.
Okay. Great question though, another one from URL. Anybody have comments on that before I move on?
Chris: No, I thought that was perfect.
Bradley: Okay. Again, just the last couple days, I've learned a lot about this and seen some real reason … The site that I'm applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I'm still used to doing local and usually most of my local sites are like city specific. They don't usually have much like larger service areas where I have to do real complex silo structuring because usually when I'm targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.
When you get into doing like national SEO or service area SEO but it's a large service area and you do it all from one location or one website, that's where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That's why I'm saying like these are just some amazing information can help with that kind of stuff.
Do You Still Recommend Using High Quality Spun Articles For SEO?
Al's up, “Hey guys, thanks for all you do. I'll plus on that.” I'll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don't think there's spun though. Keith Goodwin, he was just asking a question earlier.
He's got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let's go there go for a second, and then I'm going to share the other provider too. Superspunarticle.com. Keith if this isn't you, please reach out to me and tell me because I'm … Yeah, this should be it. This should …
Adam: No, that's him, that's him.
Bradley: That's Keith. Okay. Yeah. If you're looking for Super Spun Articles, I would recommend going to Keith. I haven't done a whole lot of spam work where I've needed these and quite some time but when I did a couple years ago, he was my go-to guy. There's no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I've been using this a lot recently because my primary writer has been really backed up with other work. Let's see. I probably had it. There we go. Natashanixon.com, so I'll grab both of these URLs and paste them on the page.
For her, let me show you. I'll show you which service specifically I use for web page content because I've been using her recently a lot or I say her. Natasha Nixon, that website, I've been using that a lot for content. Under the select service, I select authority content. That's for web page content, right. If you're doing content for link building, again if you need something spun, go here. If you're using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it's about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That's typically what I pay for. Even 2000 words, I means 160 bucks but it's good content.
I've really only had to have a couple of edits made and I've bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We're almost out of time guys. We're going to run through a few more.
What Is The Main Difference Between Mailshaker & Quick Mail.io?
Up here it says, “What's the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven't used ab service for that guys. To be honest, I don't know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.
Actually it was yesterday morning, and we just got accessed for testing purposes and I'm actually going to be using this same tool, the content assistant tool part of the cognitive SEO's app or applications suite of tools. I'm going to be using that in conjunction with the on-page training that I'm taking from Jeffery Smith and the SEO bootcamp. I'm going to be combining those two. I'm going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that's a national based site, and then I'm also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.
Again, this is stuff that well it'll be shared in a mastermind. It's likely not going to be shared outside of the mastermind, but yeah because I'm really looking to use both of those tools if that makes sense so I don't know about ABS tool. AB usually produces good products though. I'm not going to lie, so if that's what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There's two of them that we endorse, right? Guys, it's just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?
There's the bulk PVA, we've talked about him multiple times and then this is the other one, this is Anwar. There's his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He's got his Skype address there, reach out to him, and you can also go here. Again, he's one of two providers that we endorse, right.
Marco: Just so people know, I'm always on the lookout for people spamming our stuff and I almost did knew Kim.
Bradley: Yeah.
Bradley: Yup, drop the fucking hammer.
Marco: That's it.
Bradley: It's awesome. Wayne Clayton, one of our longtime mastermind members, he's an attack dog too because he'll throw the ban hammer real quick when he thinks somebody spamming, so that's awesome. All right.
Any Advice On How To Deal With A Negative SEO Attack?
Steve says, “Can I ask a question. I'm going through a negative SEO attack, any advice.” Marco, what's your advice on that? Muted?
Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there's a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it's mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don't have those user agents blocked. The way we do it is a lot different than most people, but I mean it's a bot attack could be so many things. Is it the server, is it the website, what is it that they're attacking, so that we can know what the advice could possibly be.
Bradley: Yeah. Because if it's just a negative link attack, I've had a couple clients that have experienced that and it's been a pain in the ass. I don't know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I'll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what's been submitted when it goes and recalls the link.
I've been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it's ongoing and it's pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It's not very efficient regardless, but that's how I've done it in a few cases just a handful of cases that I've experienced that in my career.
Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they'll actually filter out all the garbage, and I'll give you nothing but love back. You really have to know what you're doing. I don't know how much more advice we can give you on this forum since it's free, but there's tons of things that you can do.
Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?
Bradley: Yeah. Let's see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can't give you any advice on that. I've never done anything for that. I've thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn't sure how to really approach that, so I didn't want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don't really know. I don't know about ranking.
I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it's just a temporary thing, right? It's only for however long the campaign lasts and then once the campaigns over, it's done and so I wouldn't want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That's my best advice, but again I've not done it, so I really have limited experience there.
Marco: Yeah. Pay-per-click into social media.
Bradley: Yeah.
Marco: Right. I think that will lead me …
Bradley: Yeah, using in social media and you paid posts on social media.
Marco: Yup.
Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that's what I love about it. Well especially the framework, the SEO design framework, again there's a bit of a learning curve with that theme or that framework. There's no doubt but it's very, very powerful and it's worth learning how to use. That's going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I'm doing the multi-page sites, so I'm building one site at a time with multiple pages with the G sites builder.
Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I'll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.
Okay. Again guys, when I get these projects done that I've been using these tools for, I'm going to do a case study like that it's obviously going to be to promote his tools as well, but I'm going to share what I'm doing with these tools and how to get results with them at least how I'm doing it. Okay, so just keep that in mind. All right, cool. Looks like we're just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we're at the 5 o'clock mark, so we're going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.
Marco: All right man. Bye everyone.
Rob:Yeah, have a good one man.
Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we'll see you all then. Thanks guys.
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