How Would You Quickly And Cheaply Rank A Video As A Foot-In-The-Door Strategy?

In episode 178 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there's a specific strategy to quickly and cheaply rank a video as a foot-in-the-door strategy for a prospective local client.

The exact question was:

Good Day Gents,

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Question? Of Course…
1. What would be the specific strategy to quickly and cheaply rank a video as “”foot in the door strategy”” for a prospective local client? HVAC as an example.