Is It Safe To Create Two Separate Accounts (Brand and Persona) For Each Social Media For A Website?

In episode 181 of our weekly Hump Day Hangouts, one viewer asked if it is safe to create two separate accounts for each social media for the brand and persona for a website.

The exact question was:

Hi!

Thank you for your help in the past hump days, you guys are awesome!

I'm currently building out the social accounts for my new website. I am blogging on the website under an alias. Is it safe/beneficial to make two accounts on each social media (one for the brand, and one for my alias)?

Thanks in advance!