What Data Items Should Be Inserted With Schema Code For A Local Lead Gen Site’s Pages?

In episode 185 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about other data items that should be inserted with schema code for the pages of a local lead gen site to help rank it.

The exact question was:

2) In addition to the NAP info, what other data items should be inserted with Schema code for the pages of a Local Lead Gen site to help it rank, and where should that code be inserted?

Thanks again