Click on the video above to watch Episode 243 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Oh, well we're live. Welcome everybody to Hump Day Hangouts, the one where I'm busy posting GIFs on the hump day hangouts page and forget that we're going live. So welcome to Hump Day hangouts 243. It is the third of July 2019. That is the day before the Fourth of July. And we got everybody here. We got a bunch of good stuff coming up. And we got some really good questions today. But before we dive into things going to say hello, real quick. Glad to see Chris you're still here with us. You have survived the heat wave so far. How are you doing, man?
Chris: Yeah, the heat wave is over. So happy to be here. Yeah, as long as we are below 95 Fahrenheit. Pretty good. Like, anything above that. That's good.
Adam: Oh, you're doing good. Good. That's pretty toasty. Uh, yeah, it's like 72 here. I'm loving it. So yeah. 95 getting pretty warm. So Hernan how's the winter treating?
Hernan: Yeah, it's fucking cold dude, but other than that, it's good. Hey, what's up everybody here I'm pumped sending today and I'm really excited about POFU Live 2019 some good stuff coming up. So if you haven't gotten your ticket, what the hell you waiting for the gonna go out fast and you know people are coming or having you know, a great time before, during and after the event. So it's gonna be good, man. I'm excited.
Adam: I agree. I agree 100% with you. Also, I'm working on the VIP event. For those who have decided to take us up on the VIP event offer which we highly suggest you do. But it's a great way also not just to have fun, but we get together the day before the event you get to meet everyone. Not just us but the other attendees and spend some time doing some really fun stuff. We got some an awesome event lined up and then, of course, we jumped into the event itself. So Marco, how about yourself, man? How are you doing?
Marco: Dude? I think we're having one of those Arctic vortexes.
Adam: Shit. What's going on?
Marco: It's 67
Adam: Yeah, you gotta you got your park on and like a beanie.
Marco: I have socks on. killers, things you have to go through and cold.
Adam: As tough. You know, we'll sing a song for you know, trying to tear you up. So you don't
Marco: say a prayer. sing Kumbaya?
Bradley: Yeah, I'm fucking crying and concerned for Marco. Can you tell?
Adam: I've been seeing the sarcasm. Terrific. Bradley, how you doing, man?
Bradley: I'm good. And speaking of POFU Live 2019.
Adam: Oh, look at that.
Bradley: Yeah, finally got her. I got our first batch of shirts.
Adam: And oh that's awesome.
Bradley: Represent. Yeah, things are good. It's hot. It's hot here. So I must have taken the heat from Marco apparently. But yeah, I'm excited. This week holiday week. I'm actually as soon as we get off the webinar today, I'm headed out from the mountains to go ride a TV for the weekend for the long weekend, which is going to be nice. I'll be unplugged. So if anybody tries to message me tough shit.
Bradley: Yeah, my new business model is doing really, really well very, very quickly. And so in the mastermind, I'm kind of doing a very small group, accountability group type thing, it's an additional paid thing, because I'm going to be spending a lot of time over the next 10 weeks, helping a very small few people in the group that decided to want to learn more about the business model, which is it's real estate flipping real estate. And it's, it's, it works really, really well. And it's not just houses. But again, it's we talked about this stuff in the mastermind, but it's a it's very profitable, and it's going to be cool, we've got about six people, maybe seven, that are going to join me in the next 10 weeks where they're going to learn the model and the marketing and kind of try to duplicate the kind of success that I've been able to achieve very quickly, very, very lucrative business much more lucrative than doing digital marketing alone. What's cool about it is you get to apply our digital marketing expertise or knowledge to this business, and it really gives us a competitive edge over the other people in the space because most people aren't, don't have the digital expertise, right, that we do. And when I say we, I mean, you know, our group our members. So it's, it's a great strategy to get it, you know, get some big paychecks very, very quickly. And, and I'm loving it. I'm absolutely loving this new business. It's very, very lucrative. And it's fun. I'm learning a lot. So I'm really excited about it. And I'm anxious to get that started. That starts Monday, July 15.
Adam: Nice. Yeah. And that's a great way I'm glad the mention that I love when you can kind of leverage You know, one area so when you're going into you know, either a market or into something else you're not, you know, just starting over, you're able to take the digital marketing into that and you know, start knocking out some home runs pretty quick. Cool. Well, real quick, just anyone watching, first of all, thanks for showing up to Hump Day Hangouts. If you're new thanks again for watching. You're in the right place. We're going to dive into some questions here real quick, and start getting to that. If you are here and you want to come back and ask questions or maybe you're watching the replay, you can always go to semanticmastery.com/HDquestions and ask away, you know, we do we first come first serve, we ask that you just try to limit it to one or maybe two questions, we want to make sure we get to everyone. But that way, you can ask ahead of time and then come back and check the replay. If this is a time conflict, maybe on the phone with the client, whatever it may be. And then the first thing you should do after checking out Hump Day hangouts is grab the battle plan. All right, this is going to give you the processes for a lot of what you need to do whether you're working maybe you're putting up a new site, maybe you got an aged domain you're working with the client want to know how to use press releases, whatever it may be, grab that you can find that at https://battleplan.semanticmastery.com. And then after that, when you want to really take things up a few notches, you want to be a part of a network you want to grow or build your digital marketing agency or apply this stuff to your own business. Come join us in the mastermind https://mastermind.semanticmastery.com. And last but certainly not least, if you're you want just save yourself some time, we've got empty https://mygb.co right this morning, get your premium done for you SEO Services, get syndication networks get our way as Dr stacks, get this stuff done for you can arbitrage this stuff, get it applied to your clients, your own projects. And that way you don't have to spend the time doing it yourself. Other than that, I wanted to touch base on something we got going on this week only we talked about POFU Live guys if you want to grab your tickets now is definitely the time next week, the price will be going up and it'll be staying there. We just wanted to offer these for early bird pricing. So you can take advantage of that grab, it helps us plan. And in return, you get to save a bundle. And last but not least with that we've also got for the July sales going on right for us here in the States, tomorrow's a fourth of July, we've got a cool sale going on not only with Semantic Mastery but also with MGYB. And if you're a subscriber on either of those, you're getting some awesome deals. And if you're checking this out on the Hump Day Hangout page, and you're not a subscriber, you can do that right away. Just opt in right there. And we will send you what the deals are and how you can get them all posted on the page right now. So you can do that. If you're checking out the replay, you might be able to do it, it depends when you see it. But this is a limited time offer. So you have made use of this. And the next I believe three days, 72 hours before this stuff goes down. With that said anything else? You guys, are we ready to get into it.
Bradley: For those of you that are new, and I know some we have some business owners that are actually watching or have been attending because of some podcasts that I've been interviewed on recently. Our mygb.co that's again, people ask like, well, what is that? Well, MGYB makes Google your bitch dot co so mgyb.co, that's our store, where we have done for you services. It's the services that the training that we teach, like we provide the done for you services based upon the training that we teach. So the methods work really, really well. If you don't know what they are or how to apply them. That's what this is for the hump day hangout so that you can come to ask questions specifically, and we can answer those. So you know, I just wanted to welcome those newer audience members, and also encourage you to go, if you want to learn this stuff, you can buy our training and go through it. But if you're a business owner, my suggestion is that you focus on operating your business, and instead buy the done for you services. And if you have questions about how to apply them, that's what this forum right here is for. So that we can answer your questions and walk you through anything that you might need.
Marco: And just so people know, it's the same services that we use. We don't go outside of our ecosystem to order what we do. But we recommend those right Loganix we use, and we use some others. But the core services that we use are in MGYB, that's why mgyb.co was developed. Because it's the products, it's the services that we use. It's the way that we teach it. It's done up to our standards, and it works for us. And it's been tested over and over and over and over to make sure that they work for just about anybody else in any niche. Don't just think local. If you're a business owner, and you have a business that operates in the entire US, it can help with your affiliate. It can help with branding it, it can help it with just about anything that you're doing online.
Bradley: Very good. All right. Well, I'm gonna grab the screen if we don't have anything else. Can I do that?
Bradley: Okay, sweet. Alright, so I think, uh, let's see, I think the first question is actually, I don't remember if I answered this one last week or not, but I'm going to go with six days ago. So yeah, okay. We're going to start with this one, then I don't I don't remember answering this one. If I did forgive me, guys. I'm going to repeat it. If that's the case, anyways, friendly. Says also love the PR Episode The other day.
What Posting Strategies Do You Use When It Comes To Press Release?
So he was referring to when we did the press advantage webinar with Jeremy, from you know, from Press Advantage that was last Monday. I don't know if that offers still available. But if so that might be a good opportunity to send people to it. If anybody was interested, he said, Do you have any sort of staggering strategy that you use for PR is because a lot of websites have very few links to begin with? Does it make sense to do IFTTT, Google Sites web to auto social directories, then in the second one started press releases otherwise, that's a lot of links in the first month hitting the hint hitting the site. I know they are powerful and trusted. I'm just wondering if I'm thinking too much about this, or am I right to want to postpone it until the foundation links are done? No, you know, I understand your concern. But think about when a new business launches. That's a perfect opportunity, a perfect time to publish a press release to announce its opening, right. And so it's perfectly natural to get a bunch of press about press release links inbound links from press releases, when you're launching a new website, or a new business or a new service or new product, whatever the case may be, because, again, it's a perfect opportunity. It's like it's logical, it's normal for people to announce that and they try to get good press right? What happens if you were a new business that got featured on in your local newspaper or a local news station, you know, TV or something, you'd end up getting a lot of mentions a lot of links, probably, and that Google's not going to punish you for that, right? Those are a natural type of links, they're logical, it's, it's different. If you were to go out and buy like a link spam campaign, and slam your site with, you know, 10s of thousands of link spam links, you know, or spammy type links. But when you're doing a press release, again, that's like an announcement, you're announcing your new business or the opening of a new location, or whatever it is, it's, it's perfectly logical to do so. So I don't recommend waiting on the press release at all, in fact, that that is a standard operating procedure. And that should be outlined in our battle plan. So if you haven't picked up the battle plan, right, there is the banner to do it. And that will teach you the step by step in what order to do things, whether it's a new site or an established site that you're looking to promote a bit harder and more aggressively. All of that is outlined in the Battle Plan. Does anybody want to comment on that?
Hernan: I agree with you, Bradley, I think that I think that press releases, they can, they can also give you a lot of traffic. So I would say that for announcements. And for, you know, a decent amount of links that come from her reputable sites, as Marco would say they help you solidify the entity. So you can always link to, you know, additional properties of your own brand, like, I don't know, your Google My Business Page, or your Facebook page, or whatever that is, or your YouTube channel in case you have one. And I think that it works really well in terms of solidifying the entity and, you know, getting the first boost of lengths around your website is completely normal. Like it's it's a general practice that new and age websites, websites alike, will use to actually, you know, get the word to know them like backlinks from those gates. And those cases are secondary, you know, it's more like an awareness that thing. So yeah.
Bradley: And just so you know, I was talking with a business owner the other day, who said that he had attempted a few press releases, but didn't really see much. And he actually was talking about how some of the stuff that he's been attempting to do on his own, like buying done for you services from places that really haven't helped at all. And in fact, he's even seen a little bit of a slip. And, you know, that I would, I would caution against doing anything directly to your money site, unless you know, for sure that it's, it's going that it's proven and that it's healthy for your site. And so I was recommended to him that he got a drive stack was syndication network, but you know, drive stack specifically for his situation, and then do all of the additional external link building and SEO stuff to the drive stack because that, you know, Google loves itself. And it uses it's essentially like an SEO firewall. And, uh, but press releases came up and I specifically, you know, said that it depends on the press release service, too, because there are a ton of different press release services out there. And a lot of them will inflate their distribution numbers by using like really shitty WordPress like PBN, private blog, network-style networks of blogs, right, so they're self-hosted WordPress blogs that they've turned into syndication points where they just republish, but a lot of those are shitty domains that have been spammed, or they become shitty domains, in fact, something and basically, they can, those kinds of links can end up becoming toxic. So it's important to pick a reputable press release service that doesn't try to inflate their distribution numbers and only sticks with valid media type or news type sites. That you know. And again, there's a handful of them out there press advantages is one of the better ones, there's no doubt Quantum Newswire, who's that they've got some good distribution services out there, they don't have near as many and their distribution channels, but the distribution channels they've selected are much, much higher, they're much higher quality, they, they base it upon quality and not quantity. And so there are a few others out there that again, I've ever used, that can end up becoming toxic, that if you're pointing directly back to your money site, because some of those distribution sites, the republishing sites are like I said, PBNs and they can actually become negative ranking system. Now if you're going to use those kinds of things, you can still use them if you know where to point them, where to point the links from them. But I wouldn't suggest doing that directly to a money site, you can do it to Google properties. You could do it to other high authority type tier one properties, but I wouldn't point those types of press releases directly to a money site. That makes sense. And we cover a lot of that kind of stuff and Local PR Pro too.
How Do You Outsource Hyperlocal Press Releases?
All right, next question. It says I'm looking to outsource hyperlocal press releases. Okay, looking for software search tools. Okay, so I guess the question is looking to outsource hyperlocal press releases, okay, well go to mgyb.co, you can order press releases from us there. You know, the, again, we resell for Press Advantage, and they have the writing staff that will write them. So you don't have to do anything, but provide the instructions for what you want them to write about. And then provide the links that you want them to link to, and they'll write the press release will notify you when it's ready for you to review. And then if you accept it, or you know, suggest some edits, whatever the case may be, then we'll publish it, and you'll get the benefit of that. So I would highly recommend that you do that, if you're looking to do a lot of them, then I would recommend you get your own subscription so that you can publish more press releases, instead of paying a one-off fee for each one. And in that case, again, you can just use the press, I always recommend using the press release writing services of the distribution service that you're going to use. Because they understand what the editorial guidelines, they will make sure that they're written in a way that is going to get picked up by the most distribution partners. And that's what I recommend. It's going to cost you more if you go outside and try to find a writer anyways. Or if you try to use some shitty writer, then you're gonna, you know, some cheap, inexpensive writer that can't write worth. And trust me, there's a lot of those out there too, that will tell you they can write press releases, but then the press releases get rejected by the distribution services because they don't meet their editorial standards. So again, in my opinion, you're much more efficient, your time is better spent. If you just buy press releases directly from the distribution services, including the writing services. Okay.
What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?
Number two, looking for software search tool design defined or identify us unstructured local citations of businesses. Thank you for your prompt reply. Tool designed to find or identify us unstructured local citations of businesses? Well, I'm not sure what you mean by finding a tool that will find unstructured citations, if you do a search for like a brand name and a phone number, or a brand name and the website URL or brand name and the address or brand name, city state zip, then that's where you're going to find where that and you can just do that via Google, right? You put stuff in quotes and put like the brand name in quotes and then put the phone number in quotes. So you like so that you have two separate search queries wrapped in quotes in one search string. Right? Does that make sense? You do those kinds of things. And you will find that the pages that Google has indexed, that are called unstructured citations, you'll find both structured and unstructured citations that way, that's my point, just use Google. If you want to know you don't need a software tool for that mean if you want if you wanted to find, you know, make it that would actually be kind of a cool tool to have developed, it would probably be done, could be done rather easily. But just what I'm saying is all you got to do though, is go to google. com and use the brand name and quotes and then various other parts. You know, identifiers like the name, you're already going to have that but the address the phone, city, state, zip web address, those kinds of things. If you just do the always do the brand name, but then select one of those other data points and wrap it in quotes and do a search, you're going to see all the different pages that Google has index that has those mentions, which a lot of the times that's an unstructured citation is where name, address and phone number or some parts thereof have been published online, but don't necessarily contain a backlink or a very structured name, address phone number, URL like you would typically see in a business directory, right? So again, just use the power of Google guys, you don't need it. I mean, again, if you wanted to do this at scale, you it would be nice to have a tool you could probably even Scrape Box probably has something some sort of add on that would do something similar to that. So I would look into that. Does anybody have any comments on that? That'd be.moving on.
How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?
Alright, so this question came from James, I posted it because he actually sent me an email asking me this, and I told him, I'd be happy to answer his question on Hump Day Hangout, because I think it could help some other people as well. So I'm going to read this, he says my next door neighbor runs a tree trimming business, he and his wife had it set up where she would receive the calls and then dispatch them to the group mostly made up of his family members. She now refuses to answer business calls, leaving him his kids and family losing money in professional relationships. They have a GMB as I suggested it and Facebook as their website from what I remember, you also and he's saying you meaning me, also operate in the tree trimming business, among others in Northern Virginia, I recall a bit about how you set up the business to do the call automation. You have a moment, could you give me a brief overview and some contacts to help me help them set up such a system? Yeah. And so I thought this was a good question. Because guys, you know, if you're running a lead gen business, I've recommended this many, many times that you don't direct calls directly to your service providers, unless they have a dedicated, you know, call receptionist that's going to be answering the calls. And the reason why is because anybody that has been in this business for any amount of time, whether you're a business owner, right, or your, your your consultant, or an agency owner, or you're providing leads to other business owners, you know, that as soon as you start getting assets ranked in Google, you're going to start receiving spam and solicitation calls from every marketing and advertising company under the sun. Primarily, if you're in the contracting industries, Yelp, and home advisor, you're going to get absolutely hammered with solicitation calls from Yelp and from home advisor, if no matter what business you're in Yelp is an unapologetic spammer. They're relentless. But a home advisor, if you're in any sort of contracting business, they're relentless as well. And no matter how many times you tell them to go shit in their hat, they continue to call. And so part of the reason I tell people not to direct lead generation calls from direct to a company that's buying the leads from them is that they'll end up having a ton of wasted time on the phone rejecting solicitation calls, and it will annoy your service provider. Right. And so I learned a long, long time ago, to set up a call center way back in 2012, is when I started using answerconnect.com, there are others out there, guys. But this is the company that I've been using since 2012. I'm happy with them. You know it does, there is an expense involved, there's no doubt. But this is a really, really good answering service. They're really easy to work with. You can get you can jump on the phone with that you can send in your call scripting via a word, a Google, excuse me a Microsoft Word doc or you can do it via Google Docs, whatever. But you can also jump on the phone with them and walk through like how you want calls to be answered what the scripting should be, if it's multiple choice options and things like that for like questions that they would ask the caller, you can I mean, they're really, really, really helpful. I can't say enough good things about AnswerConnect, I've had some issues in the past where something has gone wrong, and I've jumped on the phone with them. And I've been able to get it resolved. And they've credited my account because I've been a longtime member, you know, subscriber or whatever. So I'm just telling you, it's a really good service. And the benefit of this is that they answer the phone 24 hours a day, seven days a week. And they'll take the lead information based upon your scripting. And then they can either patch valid league calls directly through to the business, or you can opt-in. So that's what they, you know like that's the patch through service where they'll actually transfer the call. So the first they'll take the lead information in case the call gets disconnected, or in case the when you get when the transfer is made in case the business owner cannot or whoever's answering the phone for the business cannot answer the phone at that time, they don't lose that lead, right? So they take the lead information first. And then they'll do a live transfer, if that's what you opt for, for about 90% of my businesses that I generate leads for including my own now my real estate business that I was just talking about at the beginning of this, I set up an answer Connect call center, you know, I just have another sub account that basically asked all the callers that call in and say they might have a property to sell all the questions that I need to know. So I don't ever answer any damn calls, all I do is get the lead information. So for about 90% of my businesses that I do generate leads for the call comes in answer Connect, ask them a series of questions, if it's for contracting stuff, they asked them who caller's name is their phone number, their email, if they want to provide that a second callback number, the best time to call back a brief description of the job. And depending on what type of businesses sometimes they ask from the address the service, you know, where where is this job going to be performed, and then they get the address. And then from there, they end the call and say, for again, for about 90% of the businesses that I generate leads for they'll say, Okay, thanks, we've got your information, we're going to forward it to our estimator to call you to set up a free estimate, you should receive a call shortly. And then from there, they actually email me a copy of the lead. And then they email the lead information plus text, the lead information to my contractors. So my contact got it via email and via text, and I get a copy of it via email so that I can track the leads that I'm generating for their business, you know, for so that I can make sure I'm getting paid. So that's the best. I mean, honestly, it's really, really good. Because one of the other things is a lot of the business owners if they're working business owners are working contractors. In other words, if they're actually out in the field, doing the job, like a plumber, for example, you know, might be out fixing a sink or something. And if the phone rings and the call was going directly to them, they can't answer the phone, well, what happens to that lead, that lead a lot of the times is going to call the next person in line because they didn't get an answer, they're not going to most people aren't going to leave a voicemail message, they want something done, they want to want it done. Now, that's why they're picked up, you know, they went to Google and found a provider and called it. So that's part of that, you know, as soon as I realized what that I was missing a lot of calls, my lead gen calls were getting either unanswered by the contractors because they were busy. Or they were getting unanswered because the contractors got tired of answering the phone because of solicitation calls always blowing up their phone, once I learned about setting up a call center. At first, when I did it, I it was it was kind of painful, because I was new in my lead gen business and I, you know, was $500 a month to set this up, thought Oh shit, I'm going to have to live I'm going to lose $500 a month in revenue. But the exact opposite happened, I set the call center up and I instantly got a 30% revenue increase even after the expense of the call center. And that was because now all the calls started to be screened only valid leads would get sent to my contractors, then my contractors would call them back, like, you know, very quickly after they received the lead. And they would usually and so essentially, we started closing more leads or getting more leads that were turned into closed sales. And so my revenue actually went up 30%. Now, I can't say that that's going to be the same for all of you. But it is a really, really good service to you know, you don't have to use Answer Connect, you can just find an answering call center or an answering service that will do that similar something similar, set it up. And I promise you, you're going to have better results for your lead generation business. Or if you're a business owner, and you're tired of getting shitty, especially contractors, if you guys are tired of getting calls that are getting you know where you're getting hammered with solicitation calls, which happens all the time, set up a call center. And that's you know, that way, you're only getting notified when it's a valid lead that's calling you. And you don't have to pay a full time employee to do that. You can just pay them, but based upon your usage, your call volume. So I thought that was a great question. So thank you, James. Should I be looking over here? I keep hearing a bunch of shit. No.
Is It Mandatory To Create A Subdomain When Setting Up @id?
Alright, cool. So next is me. I'll mix. Wow. Okay, for @id, is it mandatory to create a subdomain or with the Amazon object URL be enough? Is there any advantage to setting it up? To use a see name? That's a little bit heavier than we typically like to get into on one of these. But let me see if I can answer it conceptually. What link? Or should we use the canonical in our @ID page, the main money site? It depends on what you're doing. Like, okay, is it mandatory to create a subdomain? No, it's not you can use the Amazon bucket domain, that's, you know that that's absolutely fine. It just depends on whether you want to brand it or not. If you want to brand it use a subdomain. And you can map it using something like Cloud Flare or something like that, it's up to you how you want to do it, it doesn't matter, you can still get the benefit without using a subdomain. For a lot of mine, I don't have subdomain setup for companies for clients, I do use a subdomain so that they have a branded @ID page. But for a lot of my lead gen stuff, I just use the Amazon Bucket because it's just an additional step that I can cut out I don't need to create the subdomain, you can still get the benefit of it without the sub the branded subdomain. Does that make sense? As far as the canonical, it depends on what you're doing, or how you're going, what are you going to do with your @ID page. If you're going to throw a shit ton of link spam at it, which you can do, then you're not going to want to canonical eyes that to your money site. Because then your money site is going to show those links pointing to them a lot of the link trackers now, backlink analysis tools will actually show canonicalization backlink profiles. In other words, if you've got a page out there, there are canonical eyes to a page on your home site or your money site. And you're throwing a shit ton of spam links at it it will show is links pointing directly to your money site. And so I don't recommend doing that. Now, if you're going to be just using a GMB website, for example, then you can come on canonical lies the @ID page to the GMB website and throw kitchen sink spam at it would matter. But if you're going to do it for a self-hosted domain, I would recommend that you consider using something like your G site from drive stack, right as the canonical. Or just make sure that you're only doing clean shit to your @ID page and use something like a drive stack that points to your @ID page and then throws your kitchen sink spam at the drive stack. That makes sense. So I mean, there's a number of ways you can set it up, you just got to think about it logically, guys, where do you want the spam to go? And where do you want it to point you don't want you know, you can launder the juice and direct the juice through certain properties in a way that it's not going to negatively affect a money site. And that's part of the reason we always recommend using drive stacks use the drive stack is your filtering tool. Right. And @id is kind of part of that. Marco, do you want to comment on that? I know you got to be itching to make a comment.
Marco: No, no, I'm not going to comment on this because I'd have to give away training and I won't do that in a free forum.
Bradley: Okay, gotcha. And that's what the masterminds for guys when we get real in depth into that stuff.
Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google's Rampant Suspension On Legitimate GMB Listings?
So Alright, next time, guys, thanks for coming to hang out as much as usual as much appreciate excuse me says you mentioned recently that Google has been suspending legitimate GMB listings for making profile edits in their effort to kill spam listings. Is there a risk of suspension if you claim an unclaimed profile and then completely fill out an optimized listing profile properly? For the business owner during the verification process? And right after it's been verified? I don't know. I can't tell you that because there is no rhyme or reason that I can make out of the suspensions right now. I have a valid client who's still suspended, got suspended last Monday, which is a legitimate business that we haven't done anything spammy. I've been working on their, you know, stuff for seven years. You know, they've always done really well. We've never done anything spammy at all. And all I did was go in and upload a photo and publish the GMB website because for whatever reason, his GMB website, it was never published, it was present, but for whatever reason, it was never published. So all I did was publish it. And Google tries to force the GMB website as your primary website URL and a maps listing. So I went back into edit the Info tab to change the URL back to the money site, which it had been for seven years, and Google suspended the listing. And now Google support says that they it'll be two to three weeks before they can even get to reviewing it for reinstatement, reconsideration requests. So it's bullshit. And honestly, I told I was on a call with a business owner earlier this week, who was like for some advice about GMB stuff. And I said, stay the hell out of your profile. For now. Like you can post do GMB posts. But from that even that, I recommend using a name and posting app that connects via API as opposed to doing it directly from within the dashboard. Outside of that, I'm telling you, I mean, doesn't mean you have to shut down your business, you can't start you can't take on new clients. Now. That's not what I'm saying. But what I am saying is I would be especially certain industries pest control is the one I was talking about and pest control was, Google's got a really itchy trigger finger right now, for certain industries especially. So if you're going to start a new GMB for a client or you're claiming one, then what I would recommend is that you go in and you do stuff very, very carefully, very easily, instead of jumping in and trying to optimize everything all at once. And again, I could be completely wrong, guys, I don't know, I'm just telling you, I'm a bit gun shy right now or hesitant to try to do much of anything and GM bs because a legitimate business, that's the first one that I've had this is spend it out of, you know, dozens and dozens and dozens of businesses and real and even lead gen assets of mine that haven't been suspended. So it's, it's a bit painful. And I'm a bit nervous about doing much in there. For now, I recommend just staying out of them until Google determines what they're going to do. And like the dust settles. So, Margaret, you want to comment on that or anybody else? Has anybody else experienced that issue right now?
Marco: So, what I'm recommending is when you order it, or when you try to claim it, or whatever the fuck it is, you try to do, do as much as you can, right, optimize as much as you can, so that you never again, have to go in and edit anything, get as much of it done, and then go on to what we teach in Local GMB Pro, which is the posts and the images, and how to tie it all together. Because if you have to go back in there, now you're risking getting suspended. And so why take the risk when you can get most of it, you can get about 80% done, and never have to go back again.
Bradley: So that's slightly different than what I said. But yeah, I mean, and that's logical, it makes sense to do that. Because if it's new, it makes sense to go in and make some changes when it's brand new, right? Or at least, or add stuff like completed, essentially, you're completing it when it's pretty. So that may be the case. I'm still nervous in there right now. I'm not gonna lie. So. But what Marco says is logical, it makes sense. But I don't know that there's any logic involved in this right now. Because for them, this has been, and guys there's help for good, right on the Google help forums, you can go see how many legitimate valid businesses have been suspended recently, there's a ton of complaints. And that's what Google's reasoning is for why they say it's two to three weeks before they can even get to it is because they have so many reinstatement requests that they're, they're working their way through. So in my opinion, like, you know, again, it's logical to go in and make all the edits or the updates, or essentially just complete the profile when you first get it verified. And then like Marco said, stay the hell out of it. Because it's when you go back in that, you know, that that this was a long time established business. And we went in and made a slight change, and boom, it's suspended. And you know, it's so again, if you're going to do it, I guess the very beginning, when you first verified is the best time to lose it. Because you haven't already built an asset that starts starting to produce, right, you're, you're at the early stages, it would be worse to build up the asset, right, get it to start producing leads, and then at a later date, go make an edit, and that's when you lose it, because then you've just lost all the work that you've done. So I do agree with Marco and that if you're going to try to complete the profile, optimize and complete it, then do that at the beginning. Because if you lose it so what you really hadn't benefited from it at that point, and you can always attempt to try to start a new one. Right. So I do agree with that.
How Difficult It Is To Rank A Local Business Site Without GMB Listing?
If you wanted to rank a new site organically for a local business niche and specific location, but don't care about ranking, your related GMB listing and don't want to go to the trouble of even setting one up. How much more difficult is it? If it ranks at all? If it all excuse me to rank the site without a related GMB listing? Thanks. Again. Well, it just depends on the area. You know, and I've talked about this in recent Hump Day Hangouts. But if you do local, especially for contractors, again, I do most stuff for contractors. So I don't really look a lot in other industries, guys apologize, but it is what it is. But for contractors, a lot of times if you look for, you know, those type of terms, like home service type Related Search Queries, you're going to see that the majority of the organic ranked pages are now business directories, home advisor, or Yelp. You know, Angie's List, those types of things. And so you can still get results from ranking organically. But the problem is that you're fighting with really well established high authority directory sites that have really taken over and started dominating the organic rankings for a lot of local search type of terms. Right? And it makes sense because they can't compete in the GMB space, the map space. So they have been really taking over the organic. I don't think it's fair, I don't think it's right that Google promotes index pages. Remember, Google is nothing other than an index of links, which is why we suggested doing so much with GMB is because you keep people in, in Google when they are interacting with Google assets. But when you're looking at like the organic ranking section, that's typically an index of links, External links that take people off of Google. And so when you're looking at an index result, right search engine result pages, you're looking at indexed results for a search query that then when you click through takes you to another index page, just on a different platform like Yelp, or like Angie's List or, you know, home advisor, God forbid, something like that didn't to me that just it's stupid. Why would you want to go from one index to another, but that's it is what it is. And that's how a lot of that is showing up in organic search right now. So can you compete in that space? Yes, depending on the area. And that kind of stuff is how much work it's going to take really like what the level of competition is. So just do some searches for that area, or that you know, the locations and the search queries that you're in looking to generate leads for to get results from, and take a look at what you're going to be competing with. And then you can kind of develop your organic SEO strategy based upon what you're competing with. Okay.
How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?
Bradley: I have a plumbing business that will eventually have multiple locations, I'm thinking of ordering our wire stacks, the current site will have location pages, and no subdomains currently only want to target one location. If I order RYS with a G site, will the G site mimic the current website with location pages? Or will it be built out for a single location? And what I need to add more locations and future myself? Yes, currently, we don't have it, the only way that you could get us to do it is if you asked for a custom build, after we delivered the base like the foundation that the core product, which would be the drive stack and the Google, you know the dry as drive stack and the Google site, it's going to be based upon your primary money site, or whatever location you tell us, that's going to be the you know how we basic the bill. But then we don't have a service yet where we can go in it's because it's too It's too involved, it really is very complicated for us to be able to provide a done for you service where we go back in and do like theme mirroring. That's what we call it right where we mirror your G site and your drive stacks to mirror the structure of your main your primary site, your money site, your self hosted site, right? That is our recommendation. By the way, though, that you get the drive stack built or do it yourself, which you know, we don't recommend but get the base drive stack built, and then mirror with your Google site. And you're our Why is that so your Drive folder files and folders, the structure of your money site. But here's the thing guys think about it, you can get the base build done. And then you can just go copy the folders and rename them and then go in and edit and you don't have to do this, you can train a VA to do it. Or like I said, I don't Marco Tell me if I'm wrong. But Can Can somebody write it and ask for a custom build right now for like, we gave them a custom pricing quote on a case by case basis or now.
Marco: Excuse me, they can write to us, you have to understand that right now, the way it is, it takes just as long to do one drive stack as any additional stacks within the main stack. So if you have a website with 100 pages, and you know, regardless of where we put it, let's say we only charge $100 for each additional dr site, because of the time that it takes. If you have 100-page website, there you go, how much that's going to cost, it becomes prohibitive, which is why we have and I can't say too much what we have under development to make things easier. And to try to bring the price down. If we can, we will and if we can't, then we've given everyone all of the tools, so that they can go ahead and and and clone the stack. And then just edit and if if you haven't done it, and if you're interested, all you have to do is donate to my charity, I'll drop in the link and then write to support@semanticmastery.com, and you'll get the set of webinars where that was shared, you'll get the scripts where that was shared, and you can do it on your own, I again, it's going to take time to do it. Because what you have to do then, once you've cloned it is go in and edit the new stack to reflect whatever it is that you're targeting a new location, a new set of keywords, whatever it is that you want to do all over again. Okay. Very good.
What Should You Specify When You Order The RYS Stack On MGYB?
What else should I specify when ordering drive stack on MGYB? just your whatever it asked for in the ordering process NAP, primary website URL, a list of your primary keywords, some logo, your logo and some images if you want to use your own custom images. If not, we'll find some related images. And, you know, so Marco, what else needs to be done on the drive stack.
Marco: If he has any, or she, I'm sorry, I don't know. If you're a he or she if you have social media accounts. Or if you have a syndication network, then, by all means, include all of those URLs so that we can include them in the drive stack because that adds power to your syndication network.
Where Can We Find Bradley's New Real Estate Business Model?
Okay, we're moving on. Let's see. Next is says Jordan valor says I love me some done for you. They rock thanks to Lisa is where can I find out more about Bradley's new real estate business model in the Mastermind. I'm sorry, but that's, that's mastermind has its benefits, right? It has its privileges. That's really guys, that's where we go into depth in depth a lot of stuff. That's where I share what's going on with my own business and or businesses now. You know, we do that on a weekly basis, or Well, we do web bi-weekly webinars in the mastermind. And, you know, I'm an open book in there, guys, it's, there's, there's no doubt about that. But and you know, again, that stuff that I can't really share outside of that, right now, maybe in the coming months, this is something that I can share with a broader audience. But for right now, we're kind of beta testing how I can share this and help others get results similar to what I've been able to achieve in this real estate business so quickly, which has been really, really good for me in the last two months. So it's, uh, it's really, really good. But I would highly recommend you come to join the mastermind. And then like I said, you're it's basically I'm an open book over there.
How Do You Link A Press Release To A Previous PR?
So all right, Jordan says when linking a PR to a previous PR, do you recommend linking to the best ranking or most local PR, even if it purges or to link to the press advantage nonperson purging version of the press release for the most power? The second? Jordan? That's a great question. I cover that in local PR Pro. But the problem with you know, my original strategy was to link to the best ranked the top-ranked PR wouldn't whatever site that was published on if I would do a search for at least a partial part of the title, either the whole title or part of the title of the press release. So when a press release gets published, like from press advantage, for example, it gets published on press advantage. com domain first and then the It Gets distribute it out to the press cables to all of the distribution channels. But when you do it, like if you were to just search and I know Jordan, you probably know this. But if you just do a search for the title, then you're going to see which publication sites it's been indexed on. And that's lesser Now guys, Google has gotten a little bit stricter on there. How many press releases like for example, the index, though index them, but they'll put them in a supplemental index? If because it's you know, it's duplicate content, but not in the sense that it can be harmful. guys just know that all right.
But if you do a search on the title, you'll see what Google thinks is the top rank or is the ones that rank the best for that search are the ones that Google thinks is the most authoritative right then have the most power. But a lot of those are going to purge because a lot of the distribution sites purge within 30 days, most of them do. Some of them, it's maybe a little bit longer, but most of them do purge within 30 days. And so my original strategy was to either do a search for, you know, part of the title, or even the keyword search, if you were lucky enough to get or, you know, if you were able to get some press releases ranked for your primary keyword which happens, then whatever was ranked at the top, you know, the best ranked one would be the one that you would link to from your next press release as part of the PR stack. And until I found out by tracking results, like three months later, if I had stopped doing continuous press releases, as you know, and I did for a lot of testing, I would do three or four I would get ranked and I wouldn't do any more press releases. And then three months later, my rankings would drop considerably for you know, map stuff and everything. And I would go look at the backlinks say, Well, why is that and found out, that's when I found out the press releases purge, I didn't even know that until I started testing for the local PR pro method that we developed. So then I went back and change my strategy and said, Okay, if you're going to be linking in a PR stack, you can still select your top-ranked PR, if you want, you do get quicker benefits from that. But the problem is if you're going to link to that press release, it's going to be purged, then you have to set up a redirect to link to it. So in other words, like use your own domain, set up a redirect using something like pretty links, for example, that read so it redirects from your own domain from a URL in your own domain to the press release that you're linking to in the stack. So that when it purchase, you can redirect that again to another PR, right. And you don't lose that the link juice from the front because your other one got purged. But that's a lot of work, especially if you're doing volume. Think about it. If you're doing you know, three, four or five, you know, three or four press releases a month, per client. And you've got to worry about every month going back and locating the links that have been purged, and then setting up new redirects in very short order, you're going to be overwhelmed, it's going to be you know, you can't maintain that for very long. So to answer your question, yes, all I do now is linked directly back to those that I know will not purge press advantage being one of them, I either link directly back to the organization page, or I linked to a previous press event, you know, one of the press releases that are published on the press advantage domain, or I'll link back to like digital journal, I don't think digital journal purchase. So that's another one. Those are all nofollow links, but it's still a good site to link to. So I use that those are the ones that typically get put in Google's Google News anyways. So like, you can do a PR stack to a digital journal publication as well. And there are a few others that you can find in there, you just got to do some research. And remember, if you're using other distribution services, guys, I recommend the same thing, just find out the where they're going to stay live and continually link back to those. That's part of the reason quantum Newswire has got something that's pretty cool, because they've got the ability to with their plugin, to use your own domain or your clients' domain or whatever, as the district the main distribution point. In other words, where you know, press advantage the publishers on their double first, and then it goes out to the distributed through the press cables to the others. So a lot of the original credit, the citation, the attribution goes back to press advantage, I'm okay with that. Because I'm siphoning authority from press advantage to write what the organization page does, and the iframe and all of that. So I'm okay with that. But if you want to build the attribution and the citations and everything back to your own domain, then you'd want your own domain or your client's domain for that matter, to be the main point of the original publication point. Right. And so that's why as I said, quantum is why it's got some really cool stuff going on. And the only reason I brought them up a couple of times today is that they've just recently released a new feature. And I know that we're going to probably end up promoting that here in the coming. coming weeks. We're not trying to overwhelm anybody with press release stuff, but it is a very, very powerful strategy, guys. You know, I still my primary sources, press advantage, but quantum newswires got some pretty cool stuff coming out to that attacks it SEO from a different angle. That makes sense. Okay, so
How Would You Use Press Advantage And Quantum?
Jordan says only of time, let's see if I know you guys. advocate both press advantage and the quantum webinar. Okay, so that Yeah, I didn't even see that question. I'm glad you brought it up. How would you use those in tandem? Is it more of an either or? No, it's not an either or? I mean, it is if you're limited. You have limited resources, then you're probably going to want to select one or the other. But you Jordan, I know you're running a successful agency. So I know you have the resources. I would use both hands down. No question. We use both. for diversity purposes. As I said, quantum Newswire attacks it from a different SEO from a different angle. You can do things with quantum Newswire, you can't with Press Advantage. But likewise, I think you can achieve things with press advantages. You can't with quantum Newswire, I do advocate for both, because I think they're both valuable. And I've always said even in our Local PR Pro course, add diversity, you know, if you're constantly using the same service over and over and over again, there is a diminishing return that occurs at some point. Okay. So absolutely, I would use both if you have the resources for both.
Do You Have List Of PR Sites That Don't Purge?
Do I have a list of PR sites that don't purge? No, because, in part, because they change they're often fluid? In other words, I mean, there are some that have been around for years that haven't kind of changed. But there are some a lot of the distribution sites within a press release distribution, service or network will, they'll change their very fluid, they'll rotate in and out, some will come some will go. And so no, and the vast majority of them do purge, guys, just keep that in mind. There's only a very small percentage of them that don't. But that's why I said I don't spend a lot of time trying to figure out which ones doing which ones don't I used to, but I got over that because it changes too often. And that's why I said I just stick with pointing back to press advantage, or digital journal. Or if I'm using quantum news wire pointing back to my own domain or my client's domain, depending on where I'm publishing it from. Right. And that's, that's it, I just stick with the ones that I know are going to be good. And like I said, with Press Advantage. It's you know, I love the organization pages is becoming an integral part of @ID frame or excuse me, Id page or iframe stacks or Google Sites, all of that it's really a critical part of everything that we do. So okay.
WayneClayton, longtime mastermind member, he said join the real estate program that Bradley has been talking about wasn't really interested at first, but look further and it changed my mind. Yeah, Wayne, I'm really excited to have you on. I'm actually really excited to have you on lane because I think it is a golden opportunity. I really, truly believe that. I think there's so much money to be made in this business, so much more money to be made in this business, applying our digital marketing knowledge, then acting as a digital consultant or agency see owner alone. And I've said that because, you know, I've had experienced in my own digital marketing business, incremental growth, linear incremental growth, right. My income has gone up year over year for multiple years, but it's always been a slow and steady build the real estate business I can tell you right now, if you generate revenue incredibly quickly, like exponential growth, and it's it's really exciting to get $20,000 paydays, you know, like checks for that much money as fucking exciting. I'm sorry, but it is. So I really liked the business model. And since we know, digital marketing, Wayne included, it really gives us a competitive edge over others, I think. So a lot of people in that space are still doing a lot of traditional marketing, which still works. But when I say traditional, like direct mail, you know, and bandit signs and that kind of stuff. And all of that still works. But if you can combine that with digital marketing, you can get considerably better results. I'm getting eight to 10 leads per week right now, just from my Google stuff, like my SEO and my Google at both SEO and Google ads, and a couple even a few leads from Facebook because her nones managing my Facebook campaign. So
all right, anybody got any other comments? Looks like we're done. I'm ready to go to the mountain.
Whoo. Early weekend. Yeah, just want to say real quick. If you haven't picked up your poker life tickets this week is the week to do it before the price goes up next week. So head over to poker food live.com. All right, Marco.
Marco: I'm good, man. I'm looking forward to the real estate thing. And just so people know, we're going to be providing a lot of support. It's not as if you're going to be left out on your own. Like we usually do you follow the training you go you apply the training, and you do it. I mean, we're going to be with the people who are in there every step of the way. Applying the processes, the different things that we're going to be bringing into it. It's not just one thing you go you're training and try to do it try to replicate now. You're not on your own. We will hold your hand the entire way.
Bradley: Yeah, it's it's fun, and I'm excited about it. So anyways, see you guys in the mastermind then, right. Alright, guys, we'll see you next week. Thanks, everybody for being here. Happy Fourth of July. Be safe. Bye, everyone.
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